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SKECHERS ANNUAL FASHION SHOW

16 screens, 3 days, press, models and a whole bunch of shoes

The GSD Group was brought on to help create imagery and media for Skechers' Annual Fashion Show. A Beverly Hills ballroom was transformed into a high energy, immersive, media rich environment.

Working with our fantastic Dataton Watchout partner, Incredible Images, we pushed the limits of the technology we had in hand and choreographed a cascade of original imagery across 16 individual screens.

The show was such a hit that some of the designs used in the show were requested by the Skechers marketing and design team to be used in future Skechers efforts.

A panorama from the show

 

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Frames from the fashion show

 



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