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VILE AND VIRAL VIDEOS FOR LEMONY SNICKET

The GSD Group works with the mysterious author to help launch the final book in the Lemony Snicket's "Series of Unfortunate Events"

Shooting in a stifling hot studio in Brooklyn, GSD brought together a team of professionals to create two unique viral videos for HarperCollins Children's Books as they launched the final book in their wildly popular Lemony Snicket series.

Released on HarperCollins' site and into the wild, the Vile Videos successfully created a buzz before the book signing blitz began.




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"The Lemony Snicket virals have had over 700,000 views on their website, the music video "Scream and Run Away" had over 300,000 of those in October alone. Well done everyone. The project has been a huge success at HarperCollins and Daniel Handler and his agent loved it."

-Suzie Sisoler
Online Marketing Manager
HarperCollins Children's Books

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