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Microsoft North America needed to build awareness for an internal incentive program. The GSD Group was brought in to design and produce a complete environmental media campaign that included a poster series, custom printed carpets and graphic wall applications.
The work transformed the sales group's entire work space on the Redmond, WA campus driving home the program's goal to raise customer satisfaction. Multiple race stripe wall graphics whipped around corners and cut from floor to ceiling. By thinking of the graphic design and work space together we were able to communicate a message that couldn't be overlooked.
Carpet design
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